History of SIFA
HOW IT STARTED
In 1993, proposed changes to the Life Insurance Act raised concerns across the advisory sector. These changes prompted a group of advisers to work together to ensure the profession had a voice. Their efforts were successful, and this collaboration led to the idea of creating a network that could support advisers through industry change.
BUILDING THE NETWORK
In 1994, a meeting in Taupo brought together advisers, fund managers, and insurers. From that meeting, the Society of Independent Financial Advisers was formed under the Friendly Societies Act. The purpose was clear: to create a space for advisers to share knowledge, connect with peers, and strengthen their businesses.
The group committed to holding two meetings a year, combining professional development with opportunities to network in a relaxed setting. Industry sponsorship helped keep costs low and ensured events were accessible to members.
GROWTH AND DEVELOPMENT
Early meetings were held in Auckland, with local members hosting those from out of town. As the group grew, events were expanded to other regions and even overseas. These gatherings became known for practical insights and strong relationships, offering advisers more than education. They provided a trusted forum for collaboration and support that helped advisers navigate an evolving industry.
Over time, membership grew and the organisation established itself as a respected voice in the financial service sector.
TODAY
The organisation is now known as SIFA - Supporting Independent Financial Advisers. While the name has evolved, the purpose remains the same. SIFA continues to provide a trusted network for advisers who want to stay informed, share ideas, and build lasting professional relationships. The connections and knowledge gained through SIFA have made a meaningful difference to many advisers and their businesses.